When Farmstrong Scotland was established, it was under the guidance of the hugely successful team in New Zealand, where the initiative had originated some years earlier.
Seeing the impact of the programme on the farming industry was what initially sparked the founders of Farmstrong Scotland to push ahead with the concept.
The aim was, and still is, to give farmers and crofters the tools and inspiration to prioritise their wellbeing through a greater understanding of how to improve it, and the importance of doing so, not least on their businesses.
Sam Whitelock joined Farmstrong Scotland for the first in its winter webinar series to discuss his rugby career, his family’s farm and the challenges they’ve faced. As one of New Zealand’s first ambassadors for their programme, he also touched on the personal challenge that inspired him to support Farmstrong......
